Puffs
A tissue is a tissue is a tissue…WRONG! In a category where you’re a challenger brand, but a better quality brand, it’s imperative to create advertising that resonates with consumers and makes them take notice of your superiority. It’s not a cold, or allergies, or the flu that makes your nose sore and red, it’s other, inferior tissues. We created these lovable Puffs characters to deliver the message, “A Nose in Need Deserves Puffs, Indeed.” The intentional rhyme allows the campaign to be both charming and memorable.