Continental Airlines

Pitched it. Won it. Led every aspect of the creative output, globally, for 12 years. Continental Airlines was, without a doubt, one of those opportunities every creative person lives for. Work Hard. Fly Right. This was much more than a tag line…it became a mantra that helped transform the worst airline in the industry into the best airline in the industry. We created a campaign with a consistent look and voice, and got the whole world on-board. Initially a Print and Outdoor-heavy campaign, we quickly expanded into just about every platform available, with literally thousands of messages over the life of the campaign. Here’s a small sample of work I am extremely proud of.

Film

Sponsorship / Experiential

Print & Outdoor